Developing a CSR Strategy: 5 Steps to Get Started

Andrea M. Pereira P.

Abstract


Nowadays, it has been widely accepted that corporate social responsibility (CSR) makes business sense; that a company will financially do well if it does good. On this point, a number of empirical studies (Barnett & Salomon, 2011; Eccles et al., 2012; Edmans et al., 2014) have found a positive relationship between corporate social responsibility and financial performance. The authors of these studies conclude that CSR is cost effective, makes businesses more sustainable, and improves the image of the company, making it more attractive to investors, customers, and employees (Bear, 2010).

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