Competitiveness of financial distribution channels in the time of the ongoing crisis

  • Jarosław Wenancjusz Przybytniowski


Insurance companies forms the system of channels to provide the insurance services in the most optimal way to achieve they own goals. They allow the potential customers to use the services of channels with which the insurance company distributes its products. Managing customer relationship is an important element of nurture loyalty. However, must be accompanied by appropriate measures to maintain the relationship at every level of organization. The aim of this article is analyze the insurance market in Poland from side of insurance an insurance mediation.